5 Tips To Creating The Ultimate Customer Connection

“Succeeding in business is all about making connections”. ~Richard Branson

I recently caught up with my good friend, Joan, in a café.  We shared some lovely time together over a coffee and muffin.

As we were leaving, she noticed that two women at the next table were having a lively conversation about 6 cardboard canisters containing a variety of incense.

As someone who loves the smell of sandalwood, Joan was curious to find out more.

We stopped and she asked about the incense.

Soon, Joan and the other woman realised that they all shared a love of not only the rich and alluring fragrance of burning incense but also the fun and fitness of yoga.  In fact, one of the women was a yoga teacher who not only teaches the same technique that Joan practices, they had also taken classes at the same studio.

>>>>> They instantly found a connection

Having really enjoyed the conversation, and leaving with a sample of incense to try, my friend and I wanted to find out more.

>>>>> This brief encounter was a great reminder that one of the most important elements for success for any business is to deeply understand who your clients and customers are… to build a strong connection and ultimately create a long-term relationship.

How well do you connect with your customers?

Here Are 5 Tips To Creating The Ultimate Customer Connection That Could Help You Win The Race To Success

Find out what is truly important to your customer

Each of your customers will have a range of things that matter to them when it comes to buying and using products and services and it’s important that you know what they are.

Is timeliness, quality or cost the must-haves for them.

Are they mostly interested in status eg being on-trend or uniqueness?

Is reliability and practicality on the top of their list?

For Joan, she wanted a product that was flavoursome but not too overbearing.

“Know what your customers want most and what your business does best. Look to focu

s on where those two meet”. ~ Kevin Stirtz

Understand what your customers are passionate about


Find and understand the things that your customers feel deeply about, if given the chance, what do they rave about?

Maybe it’s a social cause, an environmental issue, a health issue, a family matter.

Ask yourself how might you and your business connect with that?

For my friend Joan and the other woman, yoga was a connector, their health means a lot to both and influences how they each live their lives.

The incense and sense of smell influences their health and their happiness

Consider the problems your customers face and have the solution

People become customers because they are looking for a solution to a problem that you may be able to solve but it’s not only about solving a problem, it’s about solving it differently to everyone else and in a way that resonates with your customers.

Just like Joan and the women we met, they both agreed that some brands are simply too strong and over-powering, this brand, however, was light and mild.

You see, it was very clear to me that spending the time to truly understand your client helps you not only solve a specific problem but helps create a connection as well.

Know the ultimate result your customers are looking for

Yes, people are looking for ‘things’ whether it’s material or a service but ultimately there is a much bigger result people are looking for.

Take the incense for instance, yes Joan my like the incense but ultimately she is looking for a healthy life.

If your product or service can help achieve a big goal and you connect well, there’s a pretty high chance you’ll have a dedicated customer that also refers you on

Understand your customer’s lifestyle, routines and habits

Then there’s the lifestyle, consider how your customers live their lives. Ask yourself questions like.

Are they busy and time poor?

Do they have lots of spare time, multiple demands, parenting responsibilities?

Do they travel a lot?

What actually are their habits and daily routines?

Take stock of what their lifestyle looks like


So… how do you get to know the answers to all these questions?

It’s simple…Ask Your Customers!


PS. make sure that whatever you do fits in with your overall business roadmap and if you don’t have one, you’re welcome to check out my business roadmap here 🙂

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”. ~ John Russell

About the Author: Sabine Armbruster is obsessed with TIME. 
She is the creator of Mothers of Momentum helping mothers take control of their business in 8 weeks or less so that they can win back their time and simply get on with living life without mothers guilt. 
Get your FREE Business Momentum Roadmap here and learn how to open your world to more time, more freedom and more flexibility the easy way.   

Oh, and if you’ve found this article helpful and never want to miss another one, click here and let us know and I’ll send you our regular tips, tricks and tactics (including our the weekly meal planner to save you massive time) all for the purpose of making life easier for you… an amazing mother in business 🙂